天猫国际

Store type

Brand flagship store

Marketplace flagship store

Industrial marketplace flagship store

Exclusive store

Specialty store

Galaxy Franchise Store

Store definition

Stores opened by brand owners or exclusive dealers directly authorized by trademark holders on Tmall Global.

In principle, the brand flagship store can only sell goods under the corresponding brand. If the store brand is a group brand, it can sell goods under multiple brands of the group. The goods must directly come from the store brand trademark holder.

Stores opened by offline chain supermarkets, marketplaces, online B2C website brand trademark holders, or exclusive entities directly authorized by the trademark holders on Tmall Global. The goods sold by the merchants can be traced back to the class-35 trademark holders of the store brands and the corresponding trademark holders of the goods.

This type of store is for invitation only.

Stores opened by offline chain supermarkets and marketplaces that operate product categories of a single industry (such as clothing, maternal and infant supplies, beauty products, personal care products, etc.), online B2C website brand trademark holders, or entities with direct first-level authorization from the trademark holders on Tmall Global. If a store that meets the above conditions needs to sell goods of brands of non-designated industries, it must provide a first-level authorization from the brand side of the store. The goods they sell can be traced back to the class-35 trademark holders of the store brands and the brand owners of the goods.

This type of store is for invitation only.

Stores on Tmall Global with authorization for store opening from brand trademark holders.

Stores operating two or more brands under the same business category of Tmall Global.

It refers to the specialty stores that sell on commission the goods of Tmall Global's direct-sale stores and brand flagship stores, without restrictions on business categories.

This type of store is for invitation only.

Qualification of store opening enterprises

1. Registration documents of the main company of the store

2. Statement of the authorized representative of the main company of the store

3. Identity document of the authorized representative of the main company of the store

4. Overseas bank account opening certificate or bank statement of the main company of the store

1. Registration documents of the main company of the store

2. Statement of the authorized representative of the main company of the store

3. Identity document of the authorized representative of the main company of the store

4. Overseas bank account opening certificate or bank statement of the main company of the store

5. Trademark registration certificate of class 35

6. If the main company of the store is not a class-35 service trademark holder, a monopolizing authorization letter issued by the trademark holder shall be submitted.

7. Special qualification of a marketplace

1. Registration documents of the main company of the store

2. Statement of the authorized representative of the main company of the store

3. Identity document of the authorized representative of the main company of the store

4. Overseas bank account opening certificate or bank statement of the main company of the store

5. Trademark registration certificate of class 35

6. If the main company of the store is not a class-35 service trademark holder, a monopolizing authorization letter issued by the trademark holder shall be submitted.

7. Special qualification of a marketplace

1. Registration documents of the main company of the store

2. Statement of the authorized representative of the main company of the store

3. Identity document of the authorized representative of the main company of the store

4. Overseas bank account opening certificate or bank statement of the main company of the store

1. Registration documents of the main company of the store

2. Statement of the authorized representative of the main company of the store

3. Identity document of the authorized representative of the main company of the store

4. Overseas bank account opening certificate or bank statement of the main company of the store

1. Registration documents of the main company of the store

2. Statement of the authorized representative of the main company of the store

3. Identity document of the authorized representative of the main company of the store

4. Overseas bank account opening certificate or bank statement of the main company of the store

Brand qualification

1. Trademark registration certificate from the brand's birthplace.If a merchant cannot provide the trademark registration certificate due to a special reason, the merchant may instead submit a reason statement and the letter which confirms acceptance of application for trademark registration. Tmall Global will then make a second judgment on whether the merchant is qualified for opening a store.

2. If the main company of the store is not the trademark holder, it is also necessary to provide a monopolizing authorization letter issued by the trademark holder.

1. Trademark registration certificate from the brand's birthplace.If a merchant cannot provide the trademark registration certificate due to a special reason, the merchant may instead submit a reason statement and the letter which confirms acceptance of application for trademark registration. Tmall Global will then make a second judgment on whether the merchant is qualified for opening a store.

2. A full authorization link or stock link certificate shall be provided within four levels of the commodity brand holder, class-35 trademark holder, and the main company of the store

1. Trademark registration certificate from the brand's birthplace.If a merchant cannot provide the trademark registration certificate due to a special reason, the merchant may instead submit a reason statement and the letter which confirms acceptance of application for trademark registration. Tmall Global will then make a second judgment on whether the merchant is qualified for opening a store.

2. Main business industry: A full authorization link or stock link certificate shall be provided within four levels of the commodity brand holder, class-35 trademark holder, and the main company of the store;

Non-main business industries: the first-level authorization of the commodity brand holder and the main company of the store shall be submitted.

1. Trademark registration certificate from the brand's birthplace.If a merchant cannot provide the trademark registration certificate due to a special reason, the merchant may instead submit a reason statement and the letter which confirms acceptance of application for trademark registration. Tmall Global will then make a second judgment on whether the merchant is qualified for opening a store.

2. If the main company of the store is not a trademark holder, the first-level authorization issued by the trademark holder shall be submitted.

1. Trademark registration certificate from the brand's birthplace.If a merchant cannot provide the trademark registration certificate due to a special reason, the merchant may instead submit a reason statement and the letter which confirms acceptance of application for trademark registration. Tmall Global will then make a second judgment on whether the merchant is qualified for opening a store.

2. A full authorization link certificate within four levels (including four) shall be provided.

None

Remarks

1. For the specific qualification requirements of each type, please check the Detailed Rules forQualification of Tmall Global Merchants in Operation, and refer to the related requirements of specialty stores for Galaxy Specialty Store.

2. The first-level authorization with the brand as the source refers to a situation where the trademark holder directly authorizes the store opening company to sell the goods of its brand. The complete authorization within two levels with the brand as the source refers to a situation where the trademark holder authorizes others to sell the goods of its brand, and such authorized parties then authorize the store opening company to sell the goods of the brand. Complete authorization within two levels/three levels/four levels with the brand as the source can be described by analogy. For example, if A is a trademark holder and C is a store opening company, the authorization link within two levels provided by C is A-B-C.

Tmall Global joining qualifications for different categories

If you apply for the following categories, the following information shall be submitted. Special qualification requirements are subject to the staff or system prompts.

Business category

Category 1

Basic qualification requirements for brand

Basic qualification requirements for the main company of the store

Food

Tea

Trademark registration certificate of the place of origin;If a merchant cannot submit its trademark with the ? symbol due to a special reason, the merchant may instead submit a reason statement and the letter of application for trademark registration. Tmall Global will then make a second judgment.

The main company of the store needs to be a real company based overseas or in Hong Kong, Macao and Taiwan.

Wine

Coffee/oatmeal/drink

Grain and oil/dry goods from the North and the South/condiments

Snacks/nuts/specialty products

Aquatic products and meat/fresh fruits and vegetables/cooked food

Digital home appliance

3C digital accessories

Trademark registration certificate of the place of origin;If a merchant cannot submit its trademark with the ? symbol due to a special reason, the merchant may instead submit a reason statement and the letter of application for trademark registration. Tmall Global will then make a second judgment.

The main company of the store needs to be a real company based overseas or in Hong Kong, Macao and Taiwan;

MP3/MP4/iPod/recording pen

Office equipment/consumables/related services

Laptop

Kitchen appliances

Large appliances

Computer hardware/display/computer accessories

Video games/computer peripherals/game/strategy

Stationery and electronic teaching devices/cultural supplies/business supplies

Personal care/health care/massage equipment

Beauty and massage instrument

Brand desktop/brand all-in-one computer/server

Tablet PC/MID

Flash memory card/USB flash drive/storage/mobile HDD

Domestic appliance

Mobile phone

Digital camera/SLR camera/video camera

Network devices/network related

Audio and video appliances

Smart devices

DIY computer

Electronic components market

Packaging

Home textile

Tableware

Trademark registration certificate of the place of origin;If a merchant cannot submit its trademark with the ? symbol due to a special reason, the merchant may instead submit a reason statement and the letter of application for trademark registration. Tmall Global will then make a second judgment.

The main company of the store needs to be a real company based overseas or in Hong Kong, Macao and Taiwan.

Kitchen/cooking utensils

Bedding

Electronics/electrician

Basic building materials

Home accessories

Lighting source for home improvement

Building materials

Festival supplies/gifts

Home fabrics

Household articles

Automotive supplies/electronics/cleaning/modification

Auto parts/maintenance/decoration/maintenance

Business/office furniture

Storage and finishing

Featured crafts

Hardware/tools

Flower express/flower simulation/plants gardening

Residential furniture

Motorcycle/equipment/accessories

Whole house customization

Customization/design service/DIY

Musical instrument/guitar/piano/accessories

Antique/postage/calligraphy and painting/collection

Pet

Pet/pet food & supplies

Trademark registration certificate of the place of origin;If a merchant cannot submit its trademark with the ? symbol due to a special reason, the merchant may instead submit a reason statement and the letter of application for trademark registration. Tmall Global will then make a second judgment.

The main company of the store needs to be a real company based overseas or in Hong Kong, Macao and Taiwan.

Personal care

Household/personal cleaning tools

Trademark registration certificate of the place of origin;If a merchant cannot submit its trademark with the ? symbol due to a special reason, the merchant may instead submit a reason statement and the letter of application for trademark registration. Tmall Global will then make a second judgment.

The main company of the store needs to be a real company based overseas or in Hong Kong, Macao and Taiwan.

Hairdressing and hair care/wig

Beauty & skin care/body care/essential oil (this primary category provides only foot care and body care of the secondary category (new))

Cleaning agent/sanitary napkin/paper/aromatherapy

Maternal and infant

Model and toy/animation/side-line products/cosplay/table games

1.Only the trademarks with the ? symbol would be accepted under this primary category;

2.The specialty store under this primary category needs to provide a full-link stock certificate within four levels with trademark owner as the source. However, the specialty store of milk powder/complementary food/nutriment/snacks/maternal milk powder/maternal nutriment/confinement nutrition needs to provide the first-level authorization with trademark owner as the source.

1. The main company of the store needs to be a real company based overseas or in Hong Kong, Macao and Taiwan;

2. The registration time of the main company of the store is not less than 1 year.

Milk powder/complementary food/nutriment/snacks

Baby supplies

Baby diapers

Children's shoes/baby shoes/parent-kid matching shoes

Children's wear/babywear/parent-child dress

Toy/baby stroller/educational toys/building blocks/model

Maternity dress/maternity supplies/nutriment

Health care products and medicine

Family planning supplies

1.Only the trademarks with the ? symbol would be accepted under this primary category;

the place of origin;

2.The specialty store under this primary category needs to provide a first-level authorization with trademark owner as the source.

1. The main company of the store needs to be a real company based overseas or in Hong Kong, Macao and Taiwan;

2.Specialty stores under categories of family planning supplies, Internet + healthcare/health products, OTC drugs/international medicine are not accepted for joining for the time being.

Internet + healthcare/health products

OTC drugs/international medicine

Health food/dietary supplements

Adult products/sex toys

Traditional supplements

Clothing

Zippo/Swiss Army Knife/glasses

1. Trademark registration certificate of the place of origin.If a merchant cannot submit its trademark with the ? symbol due to a special reason, the merchant may instead submit a reason statement and the letter of application for trademark registration. Tmall Global will then make a second judgment.

2. The registration of the brand trademark is not less than 1 2. The specialty store under this business category shall provide the authorization within two levels or the stock certificate with trademark owner as the source.

The main company of the store needs to be a real company based overseas or in Hong Kong, Macao and Taiwan.

Apparel accessories/belt/hat/scarf

Outdoor/mountaineering/camping/travel supplies

Popular men's shoes

Men's wear

Women's underwear/men's underwear/leisure wear

Women's shoes

Women's wear/ladies' boutique

Jewelry/fashion jewelry/new fashion accessories

Watch

Bag and suitcase/popular women's bags/men's bag

Sports/yoga/fitness/fan supplies

Sports bag/outdoor bag/accessories

Sportswear/casual wear

Sports shoes (new)

Jewellery/diamond/jade/gold

Electric car/accessories/
transportation

Bicycle/riding equipment/spare Parts

Beauty makeup

Makeup/perfume/beauty tools

1.Only the trademarks with the ? symbol which were registered no less than a year ago would be accepted under this primary category;

2.The specialty stores under this business category need to provide 3 or more brands and submit a first-level authorization from the trademark owner for joining.

1. The main company of the store needs to be a real company based overseas or in Hong Kong, Macao and Taiwan;

2. The registration time forSpecialty storeof the main company is not less than 1 year.

Beauty & skin care/body care/essential oil (this primary category does not provide foot care and body care of the second category (new))